The development of a Sales strategy focused on disabled consumers
The disabled community has a spending power of £250bn pa. This ‘purple pound’ is an under explored market and there is huge potential for firms to provide the goods and services the disabled community require.
We have created a significant database of disabled people who have got strong networks across the UK and internationally. They are available to participate as part of a focus group and give their feedback and opinions.
We would work with you to identify potential target markets within the disabled community and create a sales strategy to access it.
We offer specific sales and customer services training to your front-line staff helping them to understand the specific needs of the market place and customers they are targeting.
4. Workplace experience and Wellbeing
A pro-active approach to wellbeing and supporting mental health
Our mindset with regards to Wellbeing in the work place is focused more on prevention rather than cure. In collaboration with Professor Zenobia Nadirshaw, a clinical psychologist of 42 years standing, we have developed a package to help managers identify early warning signs of mental health related issues including stress, anxiety and depression.
We offer a course for employees to help them manage more effectively their mental health and mindfulness. It covers positive mental attitude, sleep hygiene, gratitude, journaling and self-discipline amongst other things.
5. Bespoke services
Ka offers other bespoke consulting services including:
- CSR Policy Development: We offer a full range of CSR consulting services from initial training sessions to working with you to develop your own effective and measurable CSR policy and initiatives.
- PR Strategy: Working alongside your Diversity & Inclusion and Communication and Marketing teams we can co-create a social media campaign for your organisation including an effective and targeted PR Strategy.
- Mediation: We have workplace mediators that can assist with resolving any disputes.
- Policy drafting services: Our legal team can assist you in drafting policy documents ranging from an inclusive Company Handbook to more industry specific compliance documentation.
Contact us for further information